Spirit Coach is a member of the Coates Transportation Group, a diversified provider of transportation services and logistics, featuring a fleet of more than 800 vehicles ranging all sizes of passenger rental cars, to passenger vans, mini-vans, cargo vans, and luxury 40-, and 56-passenger motorcoaches. Spirit Coach has authority to operate in 49 states and Canada, and can handle the transportation needs of any sized group:

  • On-site Transportation Management
  • Park and Ride Operations
  • Conventions and Meetings
  • Corporate Events
  • Senior Adult Groups
  • Wheelchair Accessible Motorcoaches
  • Sports Teams
  • Church and Youth Group Travel
  • School Field Trips
  • Airport and Hotel Shuttle Service
  • On-campus Shuttle Service
  • Disaster Relief Assistance
  • Weddings

Department of Defense Approved

Spirit Coach is a certified Department of Defense approved passenger carrier. This is a designation earned by only 10% of the bus companies in the U.S.


For large groups, conventions and meetings, Spirit Coach is uniquely positioned to offer motorcoach shuttle transportation, airport transfers, transportation logistics and on-site transportation management services. Spirit Coach has the ability and experience to move hundreds of people to and from local hotels and area meeting and entertainment venues.

Additionally, Spirit Coach can coordinate rental cars and corporate rental car rates for meeting attendees through our Avis Rent a Car and Budget Rent a Car affiliates. One phone call to Spirit Coach can handle all of your corporate transportation needs.


Spirit Coach regularly provides transportation to sporting events in Tuscaloosa and Auburn, AL, in Knoxville, TN, and in many other cities. We can handle all of your travel needs to any sporting event.

Field Trip Packages

Spirit Coach offers packaged student tours to assist teachers with planning field trips.


Spirit Coach operates a fleet of 56-passenger Prevost luxury tour motorcoaches and 40-passenger mini coaches, all of which offer world class styling, unmatched quality, and ultimate reliability.


Photograph of a 56-passenger motor coach

56-passenger Motor Coach

  • Premium entertainment systems, which include Satellite TV & DVD player with 5 video monitors
  • Wireless Internet Service
  • CD player
  • Charging stations for mobile devices
  • Individual reading lights and climate controls
  • Fully reclining seats
  • Enclosed parcel racks
  • Lavatory facilities

Photograph of a 40-passenger mini motor coach

40-passenger Mini Motor Coach

  • Premium entertainment systems, which include Satellite TV & DVD players with 4 video monitors
  • Wireless Internet Service
  • Charging stations for mobile devices
  • Individual reading lights and climate controls
  • Fully reclining seats
  • Complete lavatory facilities


Spirit Coach also offers wheelchair accessible coaches for those requiring mobility assistance. All of our coaches feature a passenger friendly entrance way that combines strategically placed handrails with specially designed steps to improve passenger safety when entering or leaving the coach. Plus, our front kneeling suspension feature lowers the coach to make boarding even easier.

View our accessibility and ADA information →


Having a safe and enjoyable travel experience begins and ends with your professional motorcoach operator. At Spirit Coach, we have over 30 experienced drivers who are dedicated to providing you with a comfortable and safe trip. Our drivers go through extensive background checks, and then are trained to our exacting standards.

Spirit Coach drivers go through quarterly and annual safety training, and their driving records are reviewed frequently. Your Spirit Coach driver will hold a current annual health card issued by a certified physician, a valid Commercial Drivers License with a special Passenger endorsement, and is subject to our rigid drug and alcohol use policy, which requires random drug and alcohol testing. All Spirit Coach drivers will comply with all United States Department of Transportation regulations during your trip.

Please note that by Federal regulation and to protect your safety, Motorcoach Operators are permitted during any 24-hour period, a maximum of 10 hours of actual driving time and a total of 15 hours of on-duty time. Our drivers must have a minimum of 8 consecutive hours of off-duty time during every 24-hour period. Additional driving time or hours of on-duty service will require a relief driver, and will result in additional charges for your group. Please make sure that you provide us with your final itinerary as early as possible, so that we can make sure that your trip complies with Federal hours-of-service rules. Please don’t ask our drivers to break the law by driving more hours than legally permitted!


Whether you are traveling locally or nationally, your safety is our primary concern. As a professional motorcoach company we take pride in our safety culture. Unlike most motorcoach companies our management staff is available 24/7 and will gladly help you through any safety or operational problem you may be experiencing.

Professional Memberships

  • American Bus Association
  • United Motorcoach Association
  • Alabama Motorcoach Association
  • Tennessee Motorcoach Association
  • North Alabama Better Business Bureau
  • Huntsville-Madison County Chamber of Commerce
  • North Alabama Mountain Lakes Association
  • Huntsville-Madison County Convention and Visitors Bureau

Our entire organization revolves around the safest industry practices and standards. Spirit Coach was certified in 2009 as a Department of Defense approved carrier, a designation earned by only 10% of the bus companies in the U.S. The DoD certification, which is more arduous and thorough than a standard compliance audit, verifies that compliance processes and procedures are in place and consistently followed.

Our drivers receive more than 30 hours of continuing education annually. Our training program, which includes quarterly and annual safety seminars, helps to deepen and solidify a drivers’ ability to provide a safe and trouble free motorcoach experience.

Despite having the newest fleet in North Alabama, each motorcoach still goes through an extensive pre- and post-trip safety inspection. In addition, each motorcoach goes through specific preventive maintenance procedures at set intervals, and is subject to periodic US Department of Transportation, Department of Defense safety inspections.

View our Department of Transportation safety record →

We hold $5,000,000 in public liability insurance and will gladly provide a certificate of insurance upon request.

AMA Charter Transporation Safety Awareness

An important safety message from the Alabama Motorcoach Association and the Alabama Department of Public Safety: